¿Dónde está el dinero?

El meollo de TODO, insisto, es lograr que un usuario de Internet atraiga la misma renta en publicidad que los lectores de papel. Como dice esta breve nota en The Newyorker:
"Now, you can argue, as Yglesias does, that the problem newspapers are having online “isn’t that the readers won’t pay, it’s that the advertisers won’t pay.” Or you can argue that advertisers shouldn’t, as they do, value customers who pay for newspapers above those who don’t."