El esfuerzo hiperlocal del nytimes.com

Este es uno de los nuevos blogs hiperlocales del nytimes.com enfocado en la comunidad de Maplewood. El blog, escrito en un tono ligero, reproduce comunicados de la policía y toca temas como la caza de venado en el condado. Por supuesto, la audiencia está limitada a la gente que vive ahí, que no debe ser mucha. Como recuerda esta nota del WSJ al respecto, un esfuerzo similar del Washington Post no tuvo éxito:
"The hyperlocal strategy has been successful at a number of papers serving smaller communities. But a similar effort by the Washington Post has not caught on as expected. The Post in the summer of 2007 hired a team of people to launch a site devoted to Loudoun County, Va. LoudounExtra.com, however, has faltered due to a variety of factors including a lack of cooperation with washingtonpost.com and the difficulty of covering such a large area — Loudoun County covers some 520 square miles."